Link rot

Categories: L, SEO Glossary

Link rot refers to the gradual degradation of hyperlinks on the internet, leading to a situation where clicking on a link results in an error or a dead page. This occurs when the destination websites or specific pages to which the links point become permanently inaccessible, often due to the content being moved or deleted over time. Link rot can negatively impact the user experience and the credibility of a website, as well as its search engine optimization (SEO) performance.