Link Juice

Categories: L, SEO Glossary

Link Juice refers to the value or equity passed from one page or site to another through hyperlinks. It is a non-technical term that encapsulates the concept of trust and authority that a site can transfer to another site via its outbound links. This digital endorsement, often seen as a vote of confidence in the eyes of search engines, can positively impact the search engine rankings of the receiving page by conveying relevancy and credibility.