Link popularity

Categories: L, SEO Glossary

Link Popularity refers to the total count of inbound links that direct to a website. This metric is not just a matter of quantity; the quality of these backlinks is paramount. Search engines, particularly Google, emphasize the importance of high-quality backlinks as they are indicative of the site’s credibility and authority on the subject matter. A robust link profile, consisting of links from reputable and relevant sources, can significantly enhance a site’s visibility and ranking in search engine results.