Link Power

Categories: L, SEO Glossary

Link Power refers to the combined influence of both the quality and the quantity of backlinks pointing to a website. This concept encapsulates the idea that not all backlinks are created equal; higher-quality backlinks from reputable and relevant websites contribute more significantly to a site’s search engine ranking than lower-quality links from less authoritative sources. Therefore, a strong link profile includes a high number of backlinks from diverse, authoritative domains that enhance the site’s credibility and visibility in search engine results.