Link Stability

Categories: L, SEO Glossary

Link Stability is a measure of the durability and consistency of external links pointing to a website. This concept emphasizes the importance of having backlinks that remain active and unchanged over extended periods. Stable links contribute positively to a website’s search engine optimization (SEO) as they signal reliability and trustworthiness to search engines. In contrast, links that frequently change or vanish can undermine SEO initiatives by creating a sense of volatility and unreliability around a website’s link profile.