Link hoarding

Categories: L, SEO Glossary

Link Hoarding refers to a strategy where a website deliberately avoids linking out to other sites with the intention of preserving its own link equity. This can involve either not including outbound links at all or using techniques that prevent the transfer of link value to other websites. The underlying belief is that by not sharing the ‘link juice’, the site can maintain or enhance its own ranking in search engine results. However, this approach is generally frowned upon as it contradicts the collaborative nature of the web and can negatively impact the perceived value of the content.