Keyword Stuffing

Categories: K, SEO Glossary

Keyword Stuffing refers to the overuse of a particular keyword within a single webpage’s content. This practice, often likened to keyword spam, involves repeating the same keyword or phrases so frequently that it disrupts the natural flow of the text. Historically used in an attempt to manipulate a site’s ranking on search engines, keyword stuffing is now recognized as a black-hat SEO tactic that can lead to a website being penalized. It detracts from the user experience and is counterproductive to a page’s SEO performance, as search engines have evolved to prioritize high-quality, relevant content over such manipulative techniques.