Knowledge Graph

Categories: K, SEO Glossary

The Knowledge Graph is a prominent feature within search engine results pages (SERPs) that presents a concise snapshot of information in response to a user’s query. This visual information card typically appears at the top or to the right side of the search results, offering a quick overview that includes key facts, images, and suggestions for related searches.

This feature aggregates and organizes data from various sources to provide users with a structured and easily digestible presentation of information directly on the search results page. It enables users to quickly obtain a broad understanding of the subject without the need to click through to external websites, thereby enhancing the search experience with immediate access to relevant data.