Keyword Density

Categories: K, SEO Glossary

Keyword Density refers to the proportion of times a specific keyword or phrase appears within the content of a web page, expressed as a percentage of the overall word count. It is essential to maintain a natural and balanced use of keywords, as an excessively high keyword density can lead to penalties for what is known as keyword stuffing, which can negatively impact a page’s search engine rankings. While the precise measurement of keyword density has become less critical in modern SEO practices, ensuring that targeted keywords are integrated seamlessly into the content remains vital for achieving optimal search visibility. It is recommended that keywords are used in a way that feels organic and enhances the reader’s experience, contributing to the relevance and authority of the page on the subject matter.