Key performance indicator (KPI)

Categories: K, SEO Glossary

Key Performance Indicator (KPI) is a quantifiable metric that serves as a benchmark for evaluating the success and efficiency of a marketing campaign or strategy. In the realm of SEO, KPIs are vital for assessing how well a website aligns with its business goals. For instance, the bounce rate, which reflects the percentage of visitors who exit after viewing only a single page, can be monitored as a KPI to gauge the initial engagement level of new visitors. By tracking an array of KPIs, a company can gain insights into its performance and implement data-driven decisions to optimize its online presence and achieve desired outcomes.