Interlinking refers to the practice of creating links between pages on the same website – just like in the sentence here.
This technique is a fundamental component of SEO because
- it helps to improve site navigation,
- it enables search engines to crawl a site more effectively,
- and it increases the overall user experience.
By strategically linking related content within a website, webmasters can guide visitors (and search engine crawlers!) to additional relevant information, encouraging them to spend more time on the site.
This practice also helps in distributing page authority and ranking power throughout the site, which can positively affect the SEO performance of individual pages.