Authority, in the context of search engine optimization, refers to the level of trust and credibility a website has established on the internet.
This concept, often referred to as “site authority,” is a measure of a site’s perceived quality, usefulness, and relevance to users. Websites that are deemed to have high authority are typically considered reliable sources of information and are favored by search engines.
As a result, these websites tend to achieve higher rankings in search engine results pages (SERPs), making them more visible to users and potentially increasing their organic traffic. Authority is built over time through the creation of valuable content, earning backlinks from reputable sites, and providing a positive user experience.