User Experience (UX)

Categories: U, SEO Glossary

User Experience (UX) refers to the comprehensive evaluation of a user’s interactions with a website, encompassing the ease, satisfaction, and efficiency with which they can achieve their desired tasks. As a key focus for information architects, UX is meticulously optimized by analyzing user behavior to enhance the website’s user-friendliness. It is a multifaceted concept that influences various website performance indicators, including bounce rate and cart abandonment rate, among others. A well-designed UX is instrumental in fostering positive user perceptions and engagement, ultimately contributing to the success of a website.