URL Parameter

Categories: U, SEO Glossary

URL Parameter: A URL parameter, often referred to as a query string, is the portion of a URL that follows a question mark (?) and consists of additional data that is transmitted to the web server. These parameters are key-value pairs that enable the dynamic generation of content or the retrieval of specific data based on user input or selection. They play a crucial role in organizing and displaying content that is tailored to user preferences, tracking user behavior, and facilitating interactions between the client and server-side scripts.