Categories: T, SEO Glossary

TrustRank is a search engine algorithm designed to enhance the reliability of search results by filtering out spam. It operates on the principle of evaluating a website’s credibility by examining how closely linked it is to a core group of reputable, trusted sites. TrustRank assigns a score to web pages based on the assumption that trustworthy sites are more likely to be associated with other reputable sources through high-quality links. This method helps search engines prioritize genuine, valuable content for users while demoting or excluding deceptive or low-quality content from search results.