Total Addressable Market (TAM)

Categories: T, SEO Glossary

Total Addressable Market (TAM) refers to the overall revenue opportunity available or the maximum market demand for a product or service. It encompasses the entire potential customer base that could conceivably be interested in a product or service, regardless of their current ability or willingness to purchase. This metric is crucial for businesses to understand the broadest landscape of market opportunity and to set realistic expectations for market penetration and growth.