Text link ads

Categories: T, SEO Glossary

Text link ads are a form of online advertising where advertisements are integrated into web pages as hyperlinks within text content rather than as graphical banners or buttons. These ads typically appear as clickable text phrases and are designed to blend in with the site’s natural content, providing a less intrusive advertising experience. Text link ads are distinguished by their straightforward presentation, offering direct access to a product, service, or webpage related to the ad’s text.

When assessing the impact of text link ads, tools are often used that can estimate a website’s total traffic by analyzing clickstream data. These estimations consider various traffic sources, including search, direct, referral, social, and advertising traffic. This comprehensive approach helps in understanding the overall reach and effectiveness of text link ads within the broader context of a website’s traffic and user engagement.