Structured data (markup) refers to a specific system of code that you can implement within your website’s HTML. This code acts as a guide for search engines, providing a clearer understanding of the content on your webpage. By utilizing a set of semantic tags—or microdata—structured data helps search engines to not only crawl but also interpret and display your website’s information more effectively in the search engine results pages (SERPs). The inclusion of structured data markup is a strategic practice in SEO that can enhance the visibility of your content and improve how it is presented in search outcomes, potentially leading to increased click-through rates and better user engagement.
Structured data (markup)