Categories: S, SEO Glossary

The term Sponsored refers to a specific type of content that has been financially supported by an advertiser or sponsor. In the digital realm, it is important to clearly distinguish sponsored content from organic content to maintain transparency with users and comply with search engine guidelines.

To properly indicate that a piece of content is sponsored, especially when it includes hyperlinks, the rel="sponsored" attribute should be used within the link’s HTML tag. This attribute informs search engines that the link was created as part of a sponsorship arrangement and should not be treated as a natural, editorial link.

Here is an example of how to implement this attribute in a hyperlink:

<a href="http://www.example.com/" rel="sponsored">Link text</a>

By adding rel="sponsored" to a link, you help maintain the integrity of your site’s link profile and provide clear signals to search engines about the nature of the link. This is a crucial practice for adhering to SEO best practices and ensuring the credibility and trustworthiness of your website.