Technical SEO refers to the process of optimizing a website’s infrastructure for search engine crawlability and indexing. This involves a focus on website elements such as site speed, mobile optimization, website architecture, and URL structure.
This component of SEO is critical for improving visibility in search engine results pages (SERPs) – while it may not bring big improvements on its own, technical SEO issues can prevent your website from ranking high.
Technical SEO only one part of the SEO puzzle and works best when combined with strong on-page and off-page SEO strategies.