Topic Efficiency is a qualitative metric used to evaluate the potential effectiveness of a topic in content marketing strategies. It is determined by analyzing the ratio between the search volume of a topic and its associated difficulty in terms of SEO competition. A topic is deemed to have a high Topic Efficiency score when it boasts a substantial search volume coupled with relatively low competition, indicating that it may be a strategic choice for targeting in content marketing initiatives. Essentially, a high Topic Efficiency score suggests that a topic is both popular and accessible, making it a prime candidate for content creation and optimization efforts.
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