Categories: T, SEO Glossary

Trust within the context of SEO refers to the degree of confidence that search engines place in a website. This encompasses several factors including the authenticity and caliber of the site’s content, the integrity and relevance of its backlink profile, and the quality of the user experience it provides. A website that is deemed trustworthy by search engines is often recognized as having higher authority, which can positively influence its ranking in search results.