Unnatural Link

Categories: U, SEO Glossary

An unnatural link is a type of hyperlink directed towards a website that appears to be deceptive or forced, rather than being the result of genuine appreciation or content relevance. These links are often established not because the linked content is valuable or pertinent, but rather with the intention of influencing search engine rankings in a manipulative manner. The presence of unnatural links can trigger penalties from search engines, as they violate guidelines and can distort the integrity of search results.