Viral marketing

Categories: V, SEO Glossary

Viral marketing refers to a strategic approach in digital marketing where content is designed to spread rapidly from person to person, much like a virus. The aim is to create a message, video, or another piece of content that resonates so strongly with viewers that they feel compelled to share it with others. This method leverages various channels such as emails, blog posts, and social media platforms to achieve widespread distribution. The hallmark of successful viral marketing is a significant number of shares, likes, and comments across these mediums, leading to increased brand visibility and potentially, a surge in customer engagement and sales. The content often has a captivating hook or an emotional trigger that encourages organic sharing, making the marketing effort both cost-effective and powerful in reaching a broad audience.