Visibility Trend is a crucial metric that gauges the level of online presence for a specific domain, subdomain, or URL in relation to a selected set of keywords. This metric is typically represented as a percentage and is visualized through a line graph within an SEO tracking project. A visibility trend score of 100% indicates that the tracked entity ranks at the top position, meaning the very first search result, for every keyword in the targeted campaign. Conversely, a lower percentage reflects that the entity’s visibility varies across the tracked keywords, with some rankings potentially falling below the first position. Monitoring the visibility trend helps in understanding the effectiveness of SEO strategies and in making informed decisions to improve search engine rankings.