Tracking Code

Categories: T, SEO Glossary

A Tracking Code is a snippet of JavaScript code that, when embedded into the pages of a website, collects and transmits data about user interactions to a web analytics service. This code is essential for understanding various metrics about a website’s audience, such as the source of their traffic, the duration of their visits, and their behavior on the site. By analyzing this data, website owners can gain valuable insights into how visitors engage with their content, which can inform strategies for improving user experience and optimizing the site’s performance.