Social Signal

Social Signals are the aggregation of various interactions such as shares, likes, comments, and other forms of engagement a webpage garners across social media platforms. These interactions contribute to a page’s social media presence and visibility, which, although not a direct ranking factor, can have an indirect effect on a webpage’s position in search engine results. The concept is based on the premise that the more a piece of content is interacted with on social media, the more valuable and relevant it might appear to search engines, thereby potentially influencing its search ranking.