Serviceable Available Market (SAM)

Categories: S, SEO Glossary

The Serviceable Available Market (SAM) refers to the segment of the Total Addressable Market (TAM) that is within reach of a company’s products or services. Specifically, it encompasses the demand from customers who are not only interested but also have the means and authority to buy the product or service being offered. SAM is a more focused measure than TAM, as it accounts for the portion of the market that can actually be served by a company, considering factors such as geographic limitations, distribution channels, and target demographic criteria.