SERP Volatility

Categories: S, SEO Glossary

SERP Volatility refers to the fluctuations in search engine results page (SERP) rankings that typically occur due to updates in the search engine’s database or algorithm modifications. This phenomenon can lead to significant shifts in how websites are ordered and displayed in search results, often resulting in distress and concern for website managers when their site’s position is adversely affected. Additionally, SERP volatility can be observed during periods when a search engine is in the process of updating its index and different data centers are temporarily holding inconsistent data, leading to varied search outcomes.