Search history

Categories: S, SEO Glossary

Search history refers to the compilation of data that encompasses a user’s previous search queries and online browsing activities. This historical record is frequently utilized to personalize user experiences, enhancing the relevance of content and advertisements presented to the individual based on their past interests and behaviors. By analyzing search history, businesses can tailor their marketing strategies to more effectively reach their target audience, making it a pivotal element in the realm of search engine optimization and digital advertising.