Semantic search

Categories: S, SEO Glossary

Semantic search refers to the sophisticated methodology utilized by search engines to decipher the underlying intent and contextual significance behind a user’s search query. This advanced process goes beyond mere keyword matching, delving into the nuances of language to ascertain the true purpose of a search. By analyzing the structure and phrasing of queries, semantic search is adept at predicting what information users are seeking and delivering the most relevant and accurate results. This involves considering various linguistic factors such as synonyms, variations in natural language, and the relationship between words to provide a more intuitive search experience.