Search Traffic

Categories: S, SEO Glossary

Search Traffic refers to the stream of visitors that arrive at a website by clicking on a link in the search engine results pages (SERPs). Unlike direct or referral traffic, search traffic is generated when users enter queries into a search engine and select a website from the list of results. This type of traffic is particularly valuable as it often indicates that users are actively seeking information, products, or services related to the keywords they have searched for.