Rich Snippet

Categories: R, SEO Glossary

A Rich Snippet is an enhanced display on a search engine results page (SERP) that provides additional data about a webpage beyond the standard title, URL, and meta description. This extra information may include elements such as review ratings, operational hours, images, and categorization. Rich snippets are created when a website utilizes structured data markup to annotate content, enabling search engines to understand and present this data in a more informative and visually appealing way. Not only do rich snippets improve the user experience by offering a snapshot of what to expect on the webpage, but they can also improve click-through rates. Some rich snippets are also known as SERP features, as they contribute to the diverse and dynamic appearance of search results.