Rich media

Categories: R, SEO Glossary

Rich Media: This term refers to a category of online advertising that includes an array of interactive digital media features beyond standard text and static graphics. Rich media ads often incorporate elements such as video, audio, and animation, which can engage users through various actions like clicking, hovering, or swiping. These dynamic ads are designed to offer a more immersive and engaging experience, which can lead to higher interaction rates and better performance metrics compared to traditional display ads.