Retargeting or remarketing

Retargeting or Remarketing refers to a digital marketing strategy that targets individuals who have previously interacted with a website or viewed specific products or services. This technique displays ads to these users as they browse other parts of the internet, effectively reminding them of their initial interest. Retargeting creates a sense of familiarity and relevance by showing users tailored ads based on their past online behavior, increasing the likelihood of converting previous visitors into customers. It’s a powerful way to re-engage potential customers who have shown interest but have not yet made a purchase or taken a desired action.