Relevance (Relevancy)

Relevance (Relevancy): In the context of search engine optimization (SEO), relevance refers to the degree to which a website’s content aligns with the intent behind a user’s search query. It is a crucial metric used by search engines to determine how well a site matches the topics or keywords that users are seeking. This alignment is assessed through complex algorithms that analyze various elements of a webpage, including but not limited to text content, metadata, and keyword usage. A high level of relevance increases the likelihood that a website will rank prominently in search engine results pages (SERPs), as it is indicative of the site’s potential to satisfy the informational or transactional needs of the searcher.