Revenue is the total amount of income generated by the sale of goods, services, or the use of company assets. In the context of SEO and digital marketing, revenue can be derived from different sources like product sales, service transactions, ad revenue from website traffic, sponsored content, and affiliate marketing. It’s a crucial metric in determining the return on investment (ROI) from marketing efforts.
A successful SEO strategy will increase site visibility and traffic, which in turn should lead to increased conversions and revenue. By measuring revenue generated through this increased traffic, businesses can refine their strategies and focus on what works best for their bottom line.