Reputation Management

Categories: R, SEO Glossary

Reputation Management is the strategic approach to influencing and controlling an organization’s or individual’s public perception. This process involves monitoring and managing the online content that appears when someone searches for your brand name. The goal is to curate and optimize the presence of your brand across the web, ensuring that the search results reflect positive news, information, and reviews. Reputation management is not just about suppressing negative content, but also about proactively building a positive digital footprint that enhances the brand’s image and credibility.