Social media marketing (SMM)

Categories: S, SEO Glossary

Social Media Marketing (SMM) is a strategic online marketing approach that leverages various social media networks to achieve marketing communication and branding goals. This professional service involves creating and sharing content across social media platforms to promote products or services, engage with existing customers, and reach new audiences. SMM encompasses a wide range of activities, including posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.