Domain Authority is a metric used to gauge the strength and relevance of a website for search engines. It predicts the likelihood of a domain to rank in search engine results pages (SERPs). This measurement is based on a combination of factors, including the number and quality of backlinks, the site’s age, and other trust indicators that influence a website’s credibility and prestige. Higher domain authority indicates a greater chance of ranking well in SERPs, which can lead to increased organic traffic. It is important for website owners to understand and improve their domain authority as part of their SEO strategy to enhance their online visibility.