Disavow File

Categories: D, SEO Glossary

A Disavow File is essentially a document that website owners can submit to search engines to request the exclusion of certain backlinks from their link evaluation processes. This is particularly useful when a site has a number of low-quality or spammy links pointing to it, which could potentially harm its search engine rankings or lead to a penalty. By compiling these unwanted links into a Disavow File and submitting it, website owners can proactively tell search engines which links to ignore, thereby safeguarding their site’s reputation and search performance.