Display Ads are a form of online advertising that is designed to capture web users’ attention and direct them to a particular website. These ads incorporate a blend of text, visuals, and a clickable URL that directs potential customers to a landing page where they can obtain more information or make a purchase. Display ads can take various forms, ranging from static imagery to dynamic content that includes animation, video, or interactive elements such as games or puzzles.
They serve not only to inform viewers about a product or service but also to engage and entertain, thereby increasing the likelihood of interaction. Commonly encountered as banner ads on websites, display ads are a versatile tool in digital marketing. Website owners can participate in display ad networks as a way to generate revenue, offering up space on their sites for these advertisements.