The term Disavow refers to a process used by webmasters to distance their websites from harmful backlinks. These are typically inbound links that originate from low-quality or suspicious websites and can negatively impact a site’s search engine rankings. When site owners are unable to have these undesirable links removed—often because they do not have control over the external sites where the links are located—they can employ the disavow process.
By disavowing links, webmasters effectively communicate to search engines that they do not endorse or wish to be associated with these links. This action is a protective measure against potential negative SEO effects, such as ranking penalties. It’s a declaration that the site owner does not sanction the questionable backlinks and chooses to have them disregarded in the evaluation of their website’s search performance.