Do-follow links are a type of hyperlink that carry weight in terms of SEO. When a webpage links to another with a do-follow link, it effectively endorses the linked page, transferring ‘link equity’ or ‘ranking power’ to it. This transfer can bolster the search engine rankings of the linked page, as search engines interpret the link as a signal of credibility and relevance.
Do-follow
Categories: D, SEO Glossary