Doorway page

Categories: D, SEO Glossary

A doorway page is a type of web page that is designed with the primary goal of ranking highly in search engine results for specific phrases or keywords. These pages typically focus on a range of topics, even if they aren’t directly related, in order to attract various search queries. Once a user lands on a doorway page, they are often immediately redirected to another page that displays advertisements or content that is more closely aligned with the search term they used. Doorway pages are generally considered a form of search engine manipulation, as they can lead to a poor user experience by prioritizing search rankings over the delivery of relevant and valuable content.