Ecommerce, short for electronic commerce, encompasses the purchase and sale of goods and services through online platforms. It operates across different market segments, including:
- Business-to-Business (B2B): Transactions between companies, such as wholesalers and retailers.
- Business-to-Consumer (B2C): Sales directly from businesses to the general public.
- Consumer-to-Consumer (C2C): Trades between private individuals, often facilitated by third-party websites.
This digital marketplace allows for the seamless exchange of products and services across the globe, transcending traditional geographical and temporal barriers.