Estimated Accuracy

Estimated Accuracy refers to a metric used within Traffic Analytics reports to assess the reliability of the data being displayed. This metric is closely tied to the size of the data sample from which the domain’s traffic is being estimated. Generally, websites with higher traffic volumes provide a larger data set, which typically leads to more precise estimations. Conversely, smaller or less frequented websites may yield lower estimated accuracy due to the smaller data samples. This measure is crucial for understanding the confidence level in the traffic insights provided.