External link

Categories: E, SEO Glossary

An external link is a hyperlink that directs the user to a page on a different website or domain. These links play a crucial role in search engine optimization (SEO) as they are a factor in a website’s search ranking. Search engines evaluate both the quantity and quality of external links to determine the relevance and authority of a website. High-quality external links, especially from reputable and relevant sources, can enhance a site’s credibility and potentially improve its position in search engine results.