Search Fluctuations in SEO refer to the changes in website rankings on the search engine results pages (SERPs) triggered by algorithm updates. These fluctuations can vary from minor shifts in position to more significant rises or falls, affecting your website’s visibility and traffic.
Google and other search engines periodically update their algorithms to improve search accuracy and user experience. When these updates happen, websites may experience changes in their rankings as the algorithm reassesses and repositions them based on the new ranking criteria.
It’s worth noting that ranking fluctuations can last up to a few months before and after a specific update, as was the case with the Helpful Content Update.