Categories: G, SEO Glossary

Geo-targeting refers to the practice of delivering content or advertisements to users based on their specific geographic locations. This technique enables businesses to tailor their marketing efforts to audiences in particular areas, cities, or countries, ensuring that the material is relevant to the local demographic, culture, and consumer behavior. By harnessing the power of geo-targeting, companies can increase the effectiveness of their campaigns and improve user engagement by providing a personalized experience that resonates with the regional interests of their target audience.